100% NATURAL POWERFUL INGREDIENTS
We believe that nature is the most powerful force on earth and its elements hold the secret to beauty, health and youth. Our products harness the power and goodness of the highest quality natural ingredients sourced from everywhere on earth. We then use our knowledge on how these ingredients can be absorbed effectively into your skin and hair, to bring the contemporary beauty solutions that actually works. Containing no additives, unnecessary ingredients or harmful toxins, only 100% goodness that will indulge your senses and give you the results you need.
Proudly Made in Egypt
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Activated Charcoal
Charcoal is a natural ingredient that works on removing dead skin cells and deep cleaning impurities. It neutralizes body odours, without stripping underlying Vitamins and Nutrients. It acts as whitening agent, so it is effective in brightening darker areas of the skin. It's also inert, which means it doesn't irritate the skin.
Almond Oil
Almond Oil is a versatile ingredient, and it's frequently used in different skin & hair care routines. It's known for it's moisturizing and soothing effects, as well as helping with itchy or irritated skin.
Aloe Vera
Aloe Vera is a natural ingredient with antioxidant and antibacterial properties. It's known to boost hair growth and help keep scalp grease-free. When it comes to curly/wavy hair, Aloe Vera provides definition to curly strands while locking in moisture and balancing PH.
Argan Oil
Argan Oil is a rich moisturizing ingredient for both skin and hair. Native to Morocco only, it was used by Moroccan women for centuries as a sun protecting agent due to its antioxidant properties. It's rich in Vitamin E, which provides a fatty layer to your hair and scalp that helps reduce frizziness and add shine to your hair locks. It Contains medium fatty acids that have a protective effect to help prevent hair damage from coloring and styling, not to mention fight hair loss.
Arrowroot Powder
Arrowroot powder originally comes from the Ararot plant, which is native to South America.Topical application of Arrowroot powder improves skin texture, reduces oiliness, and brings a natural glow to the skin's complexion. It promotes natural healing and helps with absorbing excess oils from the skin.
Avocado Oil
Avocado is a superfood with massive health and beauty aiding factors. It helps moisturize and nourish hair, while maintaining a healthy scalp. It contains fatty acids, which are helpful to all hair types, but specifically to dry and dehydrated hair. It's also rich in biotin which is known to boost hair growth.
Beeswax
Beeswax is naturally produced by honeybees. It moisturizes & hydrates sensitive skin. Creates a humactant protective layer that protects skin from surrounding environmental pollutants. It works on locking moisture within the skin, reducing dryness, and healing broken skin to leave it with a healthy glow. Being rich in Vitamin A, it helps rejuvenate the skin.
Behentrimonium chloride
The origin of Behentrimonium Chloride is a plant called Brassica Rapa Olifera which is known as rapeseed. Behentrimonium chloride is a waxy ingredient that conditions the hair and acts as a preservative to prevent the bacterial growth in products
Benzyl Alcohol
An ingredient naturally produced by plants. Added as an formula enhancer to hair & skin products, it works as a preservative due to its ability to kill microbes. it also has antioxidant properties that protect against free-radical damage.
Castor Oil
Castor oil is naturally extracted from castor tree. it contains Ricnolic (Ricinoleic) acid which is known to treat hair loss. It contains Omega 6 Fatty acids, which boost hair growth. It has exfoliating properties, which could be used to remedy dry skin.
Cetrimonium Chloride
Cetramonium Chloride is a natural derivative from rapeseed oil. It's an anti-static ingredient that is used as a conditioning agent to control frizz, and smoothen hair strands. It also works to prevent bacterial growth in product formula.
Cetyl Alcohol
Cetyl alcohol is a naturally driven ingredient from coconut, palm, or soy vegetable oil. It contains fatty alcohols which help add moisture to your hair strands making it smooth, and silky. It's often used to thicken different product formulas, and increase foam forming properties in shampoos and cleansing products.
Cocamidopropyl Betaine
Cocamido Propyl Betain is a natural surfactant derived from coconut oil. Its main function is to increase foaming and mildly cleanse hair & scalp without drying it. Considered to be one of the most superior surfactants due to it being gentle and less irritating on scalp as compared to all other surfactants such as Sodium Lauryl Sulfate.
Coconut Oil
Coconut Oil is a very popular ingredient in skin products known for its moisturizing and hydrating components. Great for dry and cracked skin. It has an anti-bacterial and anti-fungunal properties, which makes it a to-go to option when it comes to cleansing products.
Dead Sea Salt
Dead Sea Salt has an abrasive texture that works as a perfect exfoliator to eliminate dead skin cells & skin imperfections. Has antimicrobial properties which deep clean pores to help eliminate acne & pimples. Contains 10X more minerals than normal salts which make it great for detoxifying, clarifying & cleansing pores & restoring healthy skin, joints & muscles. Many of the minerals it holds help eliminate free radical helping your skin look younger and rejuvenated.
Glycerin
Glycerin's origin is from vegetable oils rich in fatty acids such as rapeseed and sunflower oils. It's a natural humectant that draws water from the air and helps the skin retain its moisture.
Hyaluronic Acid
Hyaluronic acid is a substance found naturally in our bodies. As a humectant, it can retain moisture and bind approximately 1000 times its weight in water. This benefits the hair, skin and scalp in several ways. Hydrates hair & skin, Reduces fizziness, Plumps hair and skin & Hydrates the scalp.
Hydrolyzed wheat protein
Hydrolyzed Wheat Protein is sourced from French wheat using green technology. A smoothness booster that works as a detangling substance. Restores lost hair protein in the hair shaft which strengthens the hair and prevents breakage. Due to it's low molecular weight, Hydrolyzed Wheat Protein easily penetrates the hair shaft and absorbs into the inner fibers of the hair. This helps the hair become healthier, shinier, and easier to style.
Jojoba Oil
Jojoba Oil is a natural derivative from the seeds of the jojoba shurb. it contains oodles of vitamins, antioxidants, and anti-inflammatory properties, which works on strengthening the skin's barrier, and soothing dry and cracked skin. It's chemical composition allows it to mimic the skin's sebum, so it allows it to stop the production of excess oil in areas it doesn't need. applying it to the hair helps moisturize dry locks and fight off dandruff.
Lauroyl Glucoside
A Natural surfactant derived from coconut oil and fruits sugar through natural processes. It is used to enhance conditioning and cleansing properties of formulations and to increase foaming without stripping the hair from natural oil.
Lavender Oil
Lavender Oil is an essential oil naturally extracted from lavender flower. It has whitening powers that help with lightening the skin. Lavender Oil helps promote hair growth, making it grow thicker and stronger, as well as keeping the scalp clean and itch - free. It holds moisturizing factors that leaves the hair well hydrated and silky smooth.
Lemon Oil
Lemon Oil is a natural derivative extracted from lemon peels. Naturally disinfects & kills bacteria that grows on the skin. It's also known to hold whitening powers that helps brighten the skin and dark areas. Famous for its power to exfoliate dead skin.
Lemongrass Oil
Lemongrass Oil is an essential oil that's naturally extracted from the flower of the lemongrass plant. Its antiseptic and astringent properties make it perfect for getting even and glowing skin. With powerful anti-inflammatory properties, it helps in reducing redness, inflammation and itching.
Magnesium Hydroxide
Magnesium Hydroxide is a primary raw mineral found in nature. It's a safe natural component used in natural deodorants as a substitute to sodium bicarbonate and aluminum. It helps neutrilize the odor of the sweat caused by the bacteria.
Mica
Mica powder comes from Mica stone, a natural stone mineral with shiny flakes, extracted by grinding. it's used to add a shimmering effect to different skin products.
Olive Oil
Olive Oil is originally extracted from the barks of olive trees. known to lock moisture into the skin. Being rich in vitamins, it helps maintain a healthy radiant skin, which is why its a main ingredient in many beauty products. It contains antioxidants, and so it helps heal damaged skin tissues & eliminate wrinkles from the skin
Orange Oil
Orange Oil is naturally extracted from orange's rind. With high vitamin C power, it helps to reduce dark spots, and blemishes due to containing. It fights off free-radicals to prevent wrinkles and promote collagen growth. Its best for oily skin because it controls excess oil formation on the skin. Its known to treat dry hair, and eliminate dandruff, and provide deep nourishment to your follicles to make them thick and strong. Great for improving the texture the of hair strands and promoting hair growth
Panthenol
Panthenol is a natural emollient derived from vitamin B5. it has moisturizing properties that restore softness and elasticity to the skin. Due to its low molecular weight, it helps penetrate the hair and restore moisture, as well as reduce breakage, leaving the hair softer and shinier
Peppermint Oil
Peppermint oil is known to soothe skin irritations and add freshness. With powerful anti-bacterial properties, it creates a protective barrier on the skin surface. It's also known to prevent the creation of excess oil on the skin.
Phenoxyethanol
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Potassium Sorbate
Potassium Sorbate is the potassium salt of naturally occuring sorbic acid (fatty acid). It is a natural perservative that is used to prevent the growth of bacteria, molds, and fungi protecting the formula and prolonging its shelf life.
Rosemary Oil
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Shea Butter
Shea butter is originally extracted from the Shea fruit. It works on boosting skin moisture becuase it contains several types of fatty acids, as well as improve the skin's natural barrier. Containing anti-inflammatory properties, it works on protecting the skin from environmental pollutants. It's know for anti-aging factors & providing mild sun-protection. Shea butter is great in hair care products. as it helps reduce scalp irritation by providing healing effects without clogging the pores. With a high percentage of fatty acids, it helps prevent hair breakage, as well as moisturize hair locks.
Sodium Bicarbonate
Sodium Bicarbonate (Baking Soda) is an alkaline substance that helps manage PH levels, and neutralize acidic substances inside and outside the body. It can help soothe skin inflammation, as well as, help with exfoliating dead skin. It's commonly known for its whitening properties, which is why its often used in skin care products.
Sodium Lauryl Sarcosinate
Sodium Lauroyl Sarcosinate is naturally derived from Sarcosine which is an amino acid present in coconut oil. It is used as a cleanser and foam booster in shampoos. Powerful in enhancing the appearance and the feel of the hair.
Sugar
Sugar is naturally extracted from sugar cane plant. it's a natural humectant, therefore it draws moisture, hydrating the skin in process. A natural source of glycolic acid, which helps penetrate the skin, breaking down the bond holding the skin cells together, for healthier, radiant skin.
Sweet Almond Oil
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Tea Tree Oil
Tea tree oil is naturally extracted from tea leaves. Great for sensitive & oily skin thanks to its power to reduce inflammation. Effective in controlling oily skin & clearing skin complexion because of its antiseptic properties. It helps soothe and relieve painful and irritated skin.
Vitamin B5
Vitamin B5, also known as calcium pantothenic acid, is a vital vitamin for healthy hair. It helps strengthen and nourish hair follicles to promote healthy hair growth and prevent hair loss. It builds a very thin layer of moisture along the surface of the hair to add shine, softness