‘Joviality’ means pure joy — the kind that glows from within
Our Story
Joviality’s story began in 2015, in founder Dr. Hadeel Fayek’s kitchen. Struggling with sensitivities and allergies to most commercial brands, Hadeel turned to her M.Sc. in Pharmaceutical Technology and her love for formulation to handcraft natural skin and hair care solutions for herself and her children.
When her formulas transformed, not just skin and hair, but confidence and self-worth, she knew this was more than a passion — it was a calling. In 2016, alongside her sister Rana Fayek and husband Ahmed Shafiek, Joviality was born in Egypt with a bold mission: to redefine beauty with nature-powered formulas, backed by science, and inspired by the power of self-love.
Together, we made it!Joviality is proudly ranked among Africa’s Top 10 Most Impactful Businesses of 2024 —a win for natural beauty, for Africa, and for every believer in clean, conscious care.
We Believe in the Power of Nature
Our Promise is Real Results
Joviality Beauties
Featured Collaborations
High-quality products and your satisfaction is guaranteed
Branches all over Egypt to get closer to your doorstep
Happy Customers who believe in beauty the Joviality way